That’s what KPMG thinks. But what say you?
According to the KPMG/Ipsos ‘Retail Think Tank’, 2013 won’t be a good year for retailers. People will still be wary about spending and, to help overcome this, businesses will have to think of clever ways to drive sales.
Obviously these are truisms to some extent; of course people will be careful with money and retailers should always be looking at new ways of tempting consumers, whether it’s through new products, marketing campaigns, sales promotions or, ideally, all of the above.
More specifically, one of the cautionary notes is that expensive items will be harder to shift. According to KPMG’s Head of Retail, David McCorquodale:
“Austerity Britain is here to stay and 2013 will feel remarkably like 2012. The lack of economic growth and shaky consumer confidence will result in yet another year of deferred discretionary spend, especially for retailers selling big ticket items.”
What do you think 2013 holds? How is your business planning to attract customers and turn them into long-term leads?http://www.kpmg.com/uk/en/issuesandinsights/articlespublications/newsreleases/pages/2013-will-be-another-tough-year-for-retailers-warns-kpmg-ipsos-retail-think-tank.aspx