Turn your printer labels into spokespeople
The Euroffice blog has always encouraged SMEs to think about their brands. In what ways can you stand out? How can you make yourself that little bit more memorable or meaningful to your customers?
I’ve found a very interesting book called ‘Really Good Packaging Explained’. In it, designers critique product packaging – including printed labels. Now, the labels they’re examining have been pored over by design teams and probably tested with focus groups. But you can still glean ideas from their insight.
So, for new businesses, perhaps those being set up in back bedrooms or garages, all that’s needed to start working on the brand is a colour printer, some labels and a bit of imagination. Think about what your product or service is about, the kind of people you’d want to appeal to.
Will your efforts be as good as the professionals’? Possibly not. But, if you’re just starting to sell jam at school fairs (for example), your labels don’t have to be better than Fortnum & Mason’s – they just have to look like the most interesting ones at the fair.http://books.google.co.uk/books?id=RTDyhFplhzoC&printsec=frontcover&dq=really+good+packages&hl=en&sa=X&ei=TBnsUKSHJOeb1AW8t4DgBA&ved=0CD4Q6AEwAA