What do you get when you cross Google Maps with an envelope? The mapenvelope! Created by Beste Miray Dogan, a designer in Istanbul, the sender's address is on the inside.
Clever, isn't it? While it might not be practical for small businesses to use this kind of envelope all the time (each one would have to be folded by hand), for one-off letters it could be a cool thing to do. If I got this from a company, I'd think of them as quirky and creative. Not necessarily words that fit the brand of every type of business, but certainly ones which should help it stand out.
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