When I write posts about the products we sell, I try to find an interesting angle on things. It gives me a chance to exercise some of my creativity and, I hope, people like what I write. However the problem with creativity is that sometimes one's well runs dry, the juices just don't flow. That's when it's time to reappraise what you're writing about and get to the bare bones; the basics of the product and what it does.
In this case, it's HP inkjet printer cartridges. Very good cartridges because of two main things: the inks and the jet technology. HP inkjet cartridges use patented Vivera inks and, according to the company, it takes 3-4 years to create the formula for a single ink and they've patented ink and toner formulas for 'creating millions of vivid and accurate colours'.
According to HP, Vivera inks are “specially formulated to print high-quality business documents” and their inkjet cartridges “ensure clog-free, corrosion-free printing, with crisp blacks and vibrant colours”.
Clearly HP like words beginning with V to describe their inks – I hope they use verisimilitude soon - but have you thought of the technology that actually prints the document or image on the the page? Well, have a read of this :
“An HP inkjet printer cartridge puts ink onto the page by creating vapour blasts of heat producing energy up to seven times more intense than the sun, for two millionths of a second, accelerating the ink drop at more than one million Gs”.
I know HP inkjet toner cartridges are good. I'm well aware that HP's inkjet printers are top notch, arguably beloved by thousands, if not hundreds of thousands or even millions, of consumers and small businesses across the world. But to think that that HP inkjet printer in your office is some kind of Large Hadron Collider of the office printing world... That's odd. I mean, how come the printer doesn't shoot a hole through the floor and into the office below?
That's the beauty of technology, I suppose.
